HomeAccounting & Finance Services | About us

Smart Accounting

Brighter-Thinking For Business.

Lively Atmosphere with Thriving Environment of Support and Innovative Ideas Welcomes You!
Saving our clients money
Fast, reliable and friendly
Pesonalised approach

Smart Accounting is a premium accounting firm who is passionate about helping you in achieving your business goals and financial objectives. The thought of accounting firm brings to your mind a dry and dull environment set against the backdrop of a pile of papers, tapping on calculators, and indifferent accounting professionals. But with Smart Accounting and Finance, this is not the case.

When you visit us, a lively atmosphere with a thriving and supportive environment embraces you making you feel yourself among friends rather than indifferent accountants. Our passionate team of accountants treats your business like their own. We work with you as we work with our close friend and fuel your business growth through our innovative ideas while helping you secure your future.

As a leading accounting and financial advisory firm in the industry, we have a team of competent, dedicated qualified and experienced accounting, taxation, business law, consulting, and finance professionals. Our team has a track record of helping a massive number of clients in achieving their financial and business goals, minimising tax payments and maximising returns on investment.

Our accounting firm is registered and licensed with different regulatory authorities and departments. We ensure to keep ourselves updated with the latest updates and changes in the procedures, processes and standards pertaining to tax laws and financial accounting. This enables us to deliver world-class accounting and finance services to our valuable clients that meet their expectations.

For us, the financial matters of every client are unique. Our experts adopt a personalised approach to help you uncover your financial potentials, restructure your finances and help you accomplish your individual goals.

It’s these values that make us who we are. And make our clients happy.

We offer a range of financial and accounting solutions tailored to meet your requirements. As your reliable financial adviser and partner, we do not just crunch numbers or fill forms of file tax returns. We work closely with you to provide supportive guidance that stimulates your business growth and secure your family’s future.

Dedicated to you

Better finances with
Smart Team

Most people think of accounting as something rigid and to the point involving only a number game. We do understand that it is a serious affair, but we make it friendly, flexible and personable for you. As your trusted partner, we make your business much more efficient, finances easily manageable and profitable while your life becomes stress-free, financially secure and enjoyable.

At our two offices, there are three partners with three consultants backed by a team of intelligent professionals. We work tirelessly to save your money, accelerate your business growth and reduce your tax burden.
Partner, Accounting Services

Madeleine Salariu

Partner at our accounting services works as a confident and most trusted accounting advisor. She works closely with the clients to understand their needs, motivations and objectives. She is not just a versatile and dynamic accountant but has exceptional management skills.
Partner, Accounting Services

Nazir Variawa

A dedicated, qualified finance executive with over 15 years experience in management accounting, financial reporting and control,strategic growth & planning and all round accounting and bookkeeping services. Nazir is passionate about working with people and get his drive and enthusiasm with making finance easy, delivering on high quality results and making a difference.
Partner, HR Services

Farhana Mia - Variawa

A CIPD qualified human resource professional with an in-dept knowledge of Human resources, leadership , coaching and development. Farhana is often required to make decisions and recommendations on what businesses should do in specific situations and also influence managers to change their thinking and bring good practices to small, medium and large organisations. Whatever the role, she links the work to the context and priorities of the business.
Accounting Services

Veronika Cvirikova

Veronika does her best to find ways that suits to each business the best, by using her expertise to help businesses assess overall performance for a successful future. With her knowledge and problem-solving abilities, you can be sure that you’re a step closer to realizing your goals. She also believes that every individual is unique and deserves a unique service.

When not crunching numbers, you will find her exercising on a pole, practicing a boxing or taking yet another hiking adventure.
Accounting Services

Elena Axinte

Elena has over five years' accounting and taxation experience in professional services working with small to large business clients covering a broad range of industries and clients. As a manager, Elena’s focus is to build relationships with her clients while overseeing a team to help ensure that they are receiving the best possible outcomes and achieving their financial aspirations.
Accounting Services

John Conning

John has over 20 years of experience supporting our SME clients and brings a commitment and drive to his work that we couldn’t be prouder of.

In life and in work, John is an advocate of keeping it simple. Over-complicating matters only leads to confusion.
Office Administration

Seryn and Julia

Office administration staff at our company. All the core administrative tasks run seamlessly at our office, including logistics, record keeping, due to Seryn and Julia.

Energetic and lively, they ensure that both office and clients are adequately taken care of.
Legal Services

Anca Mitrana

Anca is a qualified solicitor specialised in Commercial Real Estate, Residential Real Estate and Private Client work. Anca qualified with a Legal 500 firm in Bloomsbury, London having already graduated with a First Class LL.B(Hons) and achieved a Commendation on her Legal Practice Course. If she is unable to help you personally, she will find the right solicitor to answer your legal questions.
Business Systems Analyst

Rakesh Chaudhary

Smart’s Business Systems Analyst, Rakesh not only supports the firm in management of internal business system processes and automation but also provides support to our valuable clients to help them save money and time.
Branding and Performance Marketing Manager

Naresh Parvathareddy

Naresh is a Branding and Performance Marketing Manager with 10+ years of experience; Naresh worked with some of the renowned agencies across the world; he has experience with global brands and helped them uncover new tactics with his marketing excellence.
Financial Planning and Mortgage Adviser

Alexander Fardini

Alexander offers a dedicated, bespoke wealth management planning service and over the last 10 years has been advising clients on a range of key areas, including investment, inheritance tax planning, pensions and protection.
Alexander's philosophy focuses upon maintaining a long-term, trustworthy relationship with clients and aim to become their trusted adviser and the first person they turn to when they have a financial question or issue to discuss.
Business Coach

Tania Melick

Made globally, Tania is where East meets West. Born in Beirut, Lebanon. Studied in Beirut and Paris. Lived and worked in Europe, Asia and the Middle East. Tania is an international business and executive coach, a certified six sigma Master Black Belt with a solid background in management consulting, continuous process improvements, designing customer experiences all acquired in a dynamic and complex international business environment in Europe, Middle East, Africa (EMEA) and Asia. Tania held management and consulting roles for large companies and fortune 500 companies such as KPMG, Compaq computers and Hewlett Packard as well as for small and medium businesses, family businesses and start-ups. Tania’s coaching approach is positive, solution focused and blends mindfulness with somatic techniques, active inquiry, creative problem-solving tools and techniques in a mindful yet challenging style. The purpose being to empower the client to move forward. Tania is fluent in English, French, German, Arabic and has a basic conversational level in Mandarin. Tania’s passion for coaching plays an important role in her commitment to help her clients achieve their goals. It’s not about being coached – it’s about being coached in a manner that generates results for her clients. As a founder of her coaching practice Tania is thankful to her clients for their trust.

Our Mission What do we
Stand for?

To provide you with flexible, smart, innovative and profitable financial advisory and accounting services and flourish trusted partnership through our personalised and friendly approach. We also aim to provide you with robust financial accounting services that grow your wealth, minimise risks and secure future for you and your loved ones.
How do I know Smart Accounting is the best accountants for me?
At Smart Accounting, we love to make a real difference in your life and your business. We help you stimulate your business growth, make secure connections and achieve your objectives through our expert services.

Through our in-depth knowledge and expertise, we help your business to thrive. Our proactive advice and innovative ideas enable you to save more and pay less in taxes. With our timely, efficient and personalised services, you are successfully able to attain your business goals while maximising your financial gains.
Our monthly service includes:
– FREE limited company formation when you sign up
– Our 15 years’ of experience in supporting businesses achieve their full potential.
– Your own dedicated trusted and fully qualified accountant at the end of the phone.
– Business advisory services
– Regular reports; all data will be accessible to you around the clock through dedicated servers using the most modern software and backup facilities
– World class Accounting software
– Tax Investigation Insurance – protection against any HMRC queries, visits or interventions
– Access to our awesome App that’s packed full of useful tools, features and important information
– Access to our specialised tax advice page
– New clients for your business -You know how a lot of small businesses struggle to find new clients? We have a service that guarantees you new clients. We will add you on our FindSmartBusiness platform where customers find you and can reach out to you. We’ll also send you all leads matching what you do. We give you the phone number and e-mail address of each potential customer so you can reach out.

The result? Some of your biggest challenges solved, your firm future-proofed
How do I change Accountants and make Smart Accounting my new accountants?
All you have to do is forward your current account’s details to us and we’ll take care of the rest. We will send a professional clearance letter to your current accountants, informing them of your decision and also asking them to forward us all your relevant information. Many people think this a very cumbersome process, but it is not as we take care of everything for you.
bt_bb_section_bottom_section_coverage_image
Great Review by our Clients

Trusted by many people

Our clients have always trusted our expertise and advices. Here’s what they have to say about us.
https://smartacconline.b-cdn.net/wp-content/uploads/2019/04/client-01-1-160x160.jpg

Farhana dealt most professionally with my enquiry. She took time to understand our precise requirements

Joanna Hopkins

https://smartacconline.b-cdn.net/wp-content/uploads/2019/04/client-02-1-160x160.jpg

Want to just say how amazing Nazir and Madelene are, if it wasn’t for their hard work and helping me last minute I don’t think i would have gotten the mortgage we so desperately needed.Can not recommend enough, they go above and beyond.

Bradley Smith

https://smartacconline.b-cdn.net/wp-content/uploads/2019/04/client-03-1-160x160.jpg

I was concerned that dealing with my accountant exclusively online would mean I would get a lower quality of service. I could not have been more wrong. The service was exceptional, I was kept well informed at every step. The only delays in things getting done were the delays caused by me. The value for money was great, I got big firm quality, with small firm friendliness. 110% recommended for any accounting needs

Priscilla Jackson

https://smartacconline.b-cdn.net/wp-content/uploads/2019/04/client-04-1-160x160.jpg

Really lovely and very professional people. I left my tax return to the last minute and they were amazing and got everything done on time even on such a short notice. Highly recommend

Paul Westholme

https://smartacconline.b-cdn.net/wp-content/uploads/2019/04/client-06-1-160x160.jpg

The process of growing a business can at times be incredibly challenging and frustrating when dealing with elements of business that you have no significant understanding of. Accounting is always a great example of exactly that. My previous accountants were great at ensuring we were submitting the bear minimum to keep us functioning as a small business…Due to the reviews of some of my business peers, I decided that switching to Smart would likely drive my business forward in a much more professional manner, and thankfully I wasn’t wrong. The entire team at Smart have been incredible with their initiative, support, and professional advice. Our personal accountant at Smart is Madeleine, of whom is the most pro-active accountant that I’ve had the pleasure of working with. Her service and support is making my life much easier as an MD of a rapidly growing company, and I wish I’d instructed them as soon as I started the business

Lila Beckmann

Our locationsWhere to find us?
London: Kemp House, 160 City Road, EC1V 2NX
Cambridge: 17 Parsonage Close, CB22 4SJ
Get in touchSmart Social links
Taking seamless key performance indicators offline to maximise the long tail.
https://smartacconline.b-cdn.net/wp-content/uploads/2020/03/Untitled-2.jpg

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close